Volkswagen Connect

BY REINVENTING A PRODUCT, WE CREATED A NEW COMMUNICATION CHANNEL.

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Volkswagen asked us to strengthen the relationship with its drivers. And we transformed something that always travels with drivers into a new direct and personal communication channel. Changing how beacon technology is used, we incorporated this in each keyring so that it emits a signal that identifies the driver and can be received through proximity by multiple devices. For the first time, Volkswagen can recognize its drivers anywhere and offer them exclusive advantages and benefits in real time on any media. 

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MY ROLE: Concept  |  CLIENT: Volkswagen | YEAR: 2016 

CREATIVE TEAM: Ariadana Castells and Tino Barreiro.

RECOGNITIONS: 

EL SOL - GOLD | Mobile
EL SOL - BRONZE | Innovation
EL OJO - SILVER | Mobile (Use of data)
EL OJO - SILVER | Innovation (Use of data)
EL OJO - BRONZE | Mobile (Technology) 
BERNBACH AWARDS |  The Best Idea in Innovation at DDB Worldwide
IAB - GRAND PRIX
IAB - GOLD | Connected devices