Diamond Diaries

NATURAL DIAMONDS ARE A TIMELESS TREND WITH AN INTERESTING STORY

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DPA (Diamond Producers Association)—also now known as Natural Diamonds—wanted to establish itself as the publisher and authority on all things natural diamonds and bring the dream of owning one to the forefront of culture.
 
To achieve the client's ask, we had to find new narratives and refresh the look and perception of diamonds. We created Diamond Diaries, a content series portraying the story of different natural diamonds and the people who own them. The stories we feature in our content videos and the way we tell them, establish a new editorial luxury style for the diamond category.

MY ROLE: Freelance Creative  |  CLIENT: DPA | AGENCY: Virtue by Vice

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