Meet Wearlight

Meet Wearlight

A CAMPAIGN TO LAUNCH A NEW LIGHTWEIGHT DENIM DESIGNED WITH STYLE AND SUMMER IN MIND

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We wanted the introduction to be unforgettable, so we built a gravity-defying world where we could show just how light Gap’s new denim line is, and how fun summer can be when you’re free to play, all season long.

CLIENT: GAP | AGENCY: YARD NYC

TEAM: Michael Bird, Ward Williams, Leah Keiter, Sofia Gimmel, Tino Barreiro.

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VISUALS

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Wear LightWear Light
gap galley3gap galley3
gap galley2gap galley2
gap galley1gap galley1

 

SOCIAL

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OOH

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IMG_1885IMG_1885
GAP_WINDOWSGAP_WINDOWS

 

BTS

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bts boardbts board