Meet Wearlight - GAP
Meet Wearlight
A CAMPAIGN TO LAUNCH A NEW LIGHTWEIGHT DENIM DESIGNED WITH STYLE AND SUMMER IN MIND
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We wanted the introduction to be unforgettable, so we built a gravity-defying world where we could show just how light Gap’s new denim line is, and how fun summer can be when you’re free to play, all season long.
CLIENT: GAP | AGENCY: YARD NYC
TEAM: Michael Bird, Ward Williams, Leah Keiter, Sofia Gimmel, Tino Barreiro.
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VISUALS
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![Wear Light](http://tinobarreiro.com/wp-content/uploads/2018/05/ADU_18_SU1_GG_OF_WEARLIGHT_SHOT_01-143_LR.jpg)
![Wear Light](http://tinobarreiro.com/wp-content/uploads/2018/05/ADU_18_SU1_GG_OF_WEARLIGHT_SHOT_01-143_LR.jpg)
![gap galley3](http://tinobarreiro.com/wp-content/uploads/2018/05/gap-galley3.jpg)
![gap galley3](http://tinobarreiro.com/wp-content/uploads/2018/05/gap-galley3.jpg)
![gap galley2](http://tinobarreiro.com/wp-content/uploads/2018/05/gap-galley2.jpg)
![gap galley2](http://tinobarreiro.com/wp-content/uploads/2018/05/gap-galley2.jpg)
![gap galley1](http://tinobarreiro.com/wp-content/uploads/2018/05/gap-galley1.jpg)
![gap galley1](http://tinobarreiro.com/wp-content/uploads/2018/05/gap-galley1.jpg)
SOCIAL
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OOH
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![IMG_1885](http://tinobarreiro.com/wp-content/uploads/2018/05/IMG_1885.jpg)
![IMG_1885](http://tinobarreiro.com/wp-content/uploads/2018/05/IMG_1885.jpg)
![GAP_WINDOWS](http://tinobarreiro.com/wp-content/uploads/2018/05/GAP_WINDOWS.jpg)
![GAP_WINDOWS](http://tinobarreiro.com/wp-content/uploads/2018/05/GAP_WINDOWS.jpg)
BTS
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![bts board](http://tinobarreiro.com/wp-content/uploads/2018/05/bts-board.jpg)
![bts board](http://tinobarreiro.com/wp-content/uploads/2018/05/bts-board.jpg)