Unstain Your Style

Unstain Your Style

A CAMPAIGN TO CELEBRATE FASHION AND FOOD, STAIN AND WORRY-FREE EVERY SINGLE DAY OF THE YEAR

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Food deserves to be celebrated. And no one does it better than Americans. The US celebrates a type of food every day of the year. January 14th is Pastrami Sandwich Day, February 9th is Pizza Day and March 25th is National Waffle Day. The list goes on for the 365 days of the year. Every food is a potential stain and since cotton is the easiest fabric to care for and wash clean, we created Unstain Your Style. A campaign to celebrate fashion and food, stain and worry-free. For each day of the year, we created an image celebrating fashion and the food of that day. We made 365 social media posts celebrating all kinds of food and fashion, a high-end calendar for fashion bloggers, and postcards and posters were placed around New York City.   With that, we pushed an iconic American brand into the everyday social conversation. 

MY ROLE: Concept & Copywriting  |  CLIENT: Cotton | AGENCY: DDB NY

TEAM: Bruno Oppido, Hedvig Astrom, Tino Barrreiro.

RECOGNITIONS: 2 x One Show Merit, 6 x One Show Shortlist.

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POSTERS

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POSTCARDS

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SOCIAL

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WEB

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CALENDAR

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