Meet Wearlight - GAP
Meet Wearlight
A CAMPAIGN TO LAUNCH A NEW LIGHTWEIGHT DENIM DESIGNED WITH STYLE AND SUMMER IN MIND
|
|
|
|
|
We wanted the introduction to be unforgettable, so we built a gravity-defying world where we could show just how light Gap’s new denim line is, and how fun summer can be when you’re free to play, all season long.
CLIENT: GAP | AGENCY: YARD NYC
TEAM: Michael Bird, Ward Williams, Leah Keiter, Sofia Gimmel, Tino Barreiro.
|
|
|
|
|
VISUALS
|
|
SOCIAL
|
|
OOH
|
|
BTS
|
|
